On the 21st anniversary of Kuch Kuch Hota Hai, a contest was organized on Kajol’s team page on Twitter. Questions were asked regarding Anjali’s character, which was played by Kajol Devgn. Five lucky contestants were selected from all over India as the winners of the contest. The hashtag #WhoKnowsAnjaliBest trended for half of the day on Twitter India. The contest garnered great engagement.