Integrating the brand qualities, convenience and reliability along with the helping friend aspect, #EqualityBeginsAtHome was created. To generate potential engagement and be in synch with the theme #EachForEqual a contest was curated regarding equality at home. A self-explanatory post was shared to create an impact on the audience. Bosch appliances were integrated into the background of creative. The audience was asked to comment on what can be done to bring equality at home. The posts were shared on social media platforms and garnered good traction. On Facebook, 144 entries were received along with 343 comments, 16,698 likes and 186 shares. On Instagram, 197 comments were received along with 22,328 likes and 56 shares. The contest also helped in gaining new followers on Instagram. 175 likes and 198 comments were received on Twitter, and the post got retweeted 150 times.