Challenges

• Developing content to leverage 'World Heart Day'.

• Building a community that adopts a healthy lifestyle.

• Creating a microsite with the heart assessment tool.

Solutions

• We designed and executed the campaign “Is Your Family Heart Healthy?”.

• It included creating a micro-site which provided the users with a “Heart Attack Assessment Tool”,creating a community “For Healthy Living” on social media platforms.

• The microsite even had an invaluable app for users, ‘Heart Attack Assessment tool’. The app allowed you to email the results to one’s email account.

Results