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myntra – all about you
Celebrating women's strength, All About You is a fashion label launched by actress Deepika Padukone through the Myntra fashion app. The brand has been designed in collaboration with Carlin, a French design agency, and Myntra’s in-house design team. To get this brand to greater heights, we initiated a Christmas campaign for it – #AllAboutYouWishlist.
- Social Media Strategy
Objective
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To create a buzz about the brand.
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To create awareness and consumer engagement.
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To establish a strong connect with the target audience.
Results
3.5m + Reach
200 + No. of Entries
Social Media Strategy
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We planned a Christmas campaign #AllAboutYouWishlist to re-launch the brand on a grand level.
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This campaign was kick started by fashion bloggers sharing their #AllAboutYouWishlist on Facebook, Twitter and Instagram.
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A contest was run asking our followers to add their favorite AAY outfits to their wishlist and share a screenshot of the same with the hashtag #AllAboutYouWishlist and reasons why the wishlist is All About You.
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During the contest we had a special post done from the handle of Deepika Padukone to promote the campaign. After the contest was closed it was revealed that Deepika padukone played the role of Secret Santa throughout granting their wishes from their #AllAboutYouWishlist.
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When we revealed the winners and the Secret Santa on 29th December, the hashtag #AllAboutYouWishlist reached the top spot on Twitter Trends in India, and stayed at the top for 2 whole hours! It majorly trended in Kolkata, Mumbai and Chennai.
