Challenges

• Revamping of the current website to be more youth-oriented, user-friendly and interactive.

• Maintaining the essence of YES Bank in the YES FOUNDATION website as well.

• Upgrading the Backend coding with latest technical features and frontend interface of the website for better user experience and making the website SEO content rich.

• Leveraging media through YES FOUNDATION’s different programs to create greater awareness about social causes & spread awareness about responsible youth citizenship.

• Better keyword tagging to result in better Google and other search engine results.

• Build awareness & confidence in the consumer’s mind about YES Foundation and make people think of it favorably. The website should trigger appreciation from the visitors by browsing through the YES Foundation’s initiatives and get them in YF consideration.

Solutions

• We created a classy and corporate look and feel for the website using subtle backgrounds to keep it neat and clutter free.

• Showcased the YES Foundation with clear content positioning

• Created a dynamic website using latest technologies.

• Created a robust & scalable content management system.

• Built a responsive website accessible over desktop, tablets & mobile which ensured SEO for YF and improve YF ranking for CSR led keywords

• Showcased the videos from various programs of Yes Foundation

• Big bold typography, trendy and clear communication was used to result in a modern and unique look and maintain a structure.

• We used colors to accentuate and prioritizes information and links.

• Our overall approach was that of a Flat design.

• Every page was created with a unique layout using the standard brand colors.

Results

• Easy navigation, responsive layout helped users to access any information easily

• AMP technology ensured that pages are loaded quickly on mobile devices, to enhance page load time