Summary:

Abhishek Bachchan returned to the silver screen with his highly anticipated film
"Ghoomer." The movie which is a cricket drama is infused with a multitude of layered
emotions. The campaign collectively saw over 37M+ engagement throughout social
media platforms of Abhishek Bachchan.

Objective:

• Position the film as another one of Abhishek Bachchan's unique choice of script
  with the sports drama Ghoomer but this time on the silver screens

• To target the emotion and love for cricket

• Plan a pre-release and post-release campaign which reaches to the cricket
  loving audience and centers around Abhishek Bachchan’s personality

• Strategically plan the content to gain maximum traction across Abhishek
  Bachchan’s social media handles

• Activate various fan clubs to increase conversations about the movie and plan
  fan-driven activities

• Optimum use of the combined social media strength for maximum traction

Result :

• The campaign started with trailer reveal date along with posters and motion posters

• To build anticipation around the trailer, a Trailer Releasing Tomorrow video featuring Abhishek Bachchan was shared across his social media platforms. This garnered over 1.2+ million engagement across platforms (Instagram, Twitter, Facebook)

• The trailer launch event was extensively covered and the same was amplified through a compilation reel of the event. This post garnered 307K engagement across platforms

• To establish a rapport with the cricket audience, we crafted a gully cricket-themed reel featuring Abhishek Bachchan, aiming to foster a sense of connection among viewers The reel garnered over 1.2+ million engagement across platforms.

• To generate excitement on the concept of a coach and a cricketer, we produced an AI reel, featuring Abhishek Bachchan and Saiyami Kher. The post attracted over 334K engagement across platforms.

• Within six days to the movie's release, a match was held between Team Ghoomer and members of the media to attract a larger audience. Abhishek Bachchan took on the role of the on-field coach. The activity was digitally covered and the reel achieved 419K engagement across platforms.

• Prior to the release, we produced "Days To Go" videos centered around cricket concepts. This strategy effectively heightened the movie's visibility and engaged with pertinent audiences. In total, assets for5 Days to Go, 4 Days to Go, 3 Days to Go,
  2 Days to Go,and 1 Day to Go were shared on Abhishek Bachchan's social media platforms. Collectively they garnered over 1.3+ millions in engagement across all social media platforms

• On the day of the release, we arranged a special fan screening and the fully packed theater went into a frenzy because of Abhishek Bachchan's surprise visit during the interval. The emotions were shared by Abhishek Bachchan himself on his social media platforms through a reel. The total engagement was 291K across platforms

• We planned an exclusive screening in collaboration with Varun Buddhadev, a National Award winner which hosted several influencers and their parents. The activity was digitally covered by our team and the reel garnered over 247K+ engagement across all platforms

• We organized a special screening, attended by 150 aspiring female cricketers, where Abhishek Bachchan made a surprise appearance as the show concluded. Abhishek Bachchan personally conveyed his emotions about the event through a reel shared on his social media channels

• A combined reach of 37M+ was achieved on Abhishek Bachchan’s social media platforms

• A combined organic reach of 5.1M was achieved through Abhishek Bachchan’s team page(BachchanJrFC) during the campaign