OBJECTIVE

• To bring about the lesser known side of Kajol to the public through the platform

• To share her Inspirational journey of breaking the stereotypes and making her mark in the movie industry with the audience

• To bring out the real Kajol behind the reel Kajol amongst the audience

EXECUTION:

• Collaborate with the largest storytelling platform in India, Humans Of Bombay for it’s latest talk show on Youtube - HOW THE HELL DID I DO IT?, hosted by their CEO, Karishma Mehta.

RESULT:

• This resulted in very candid answers to the well curated questions to bring people closer to know ‘how she did it’ and bring forth lesser known facts about her Bollywood journey and deeper insights into who Kajol is as a person.

• The show was first announced through a promo reel on Instagram which showcased the highlights of the interview- Kajol’s journey of fighting stereotypes, facing judgements and finally accepting herself for who she is. It resonated very well with the audience and garnered over 2.9M+ views and positive comments.

• The long format Youtube Video gathered eyeballs from all over, making it one of the most watched videos in this segment.

• Relevant press articles were pushed overnight and huge buzz was created within just 24 hours of the interview. Kajol’s anecdotes and her struggle with breaking the stereotypes made it to headlines of major mainline publications like Hindustan Times, Times Of India,Indian Express, NDTV , Economic Times amongst others.