Campaign

• An evening with Javed Akhtar - Tumko Dekha Toh Ye Khayal Aaya -

Objective

• To celebrate the legendary lyricist and IPRS’s Chairman, Javed Akhtar’s birthday through a live event on the brand’s Facebook page.

Challenge

• To inform the audience about the event and redirect them to the Facebook page.

Execution

• A live event named, "Tumko Dekha Toh Ye Khayal Aaya" was held on the brand’s Facebook page to celebrate the legendary lyricist and IPRS’s Chairman, Javed Akhtar’s birthday

• The event garnered a large audience and positive reviews where enticing stories were unfolded and his immortal verses were recited.