To build a campaign for the first Pan India movie for Suriya, and to make the audience a part of the journey.
To tap into the emotions of the viewer’s across India, as the movie was releasing in three languages - 1) Tamil, 2) Telugu, and 3) Hindi
To create buzz around the “Man who became the voice of the voiceless”
Intrigue building: The talent posted a video on their social media handles asking the fans to visit the Prime Video Page on Twitter for a surprise.
On reaching the Prime Video page the fans were greeted with a warm surprise“Fan Meet” from Amazon Prime Video and Suriya.
50 fans were emailed the details of the fan meet, who tweeted about the same.
The personal touch with an element of surprise:
The fans not only got a warm surprise from Suriya and Prime Video but also got the opportunity to connect with their favorite stars and have a conversation with him.
The fan meet was conducted post the launch of the trailer which helped give the trailer a substantial push and also connect with the audience on a personal level, making them a part of the journey, and creating excitement for the movie.
The Fan Meet was attended by 750 Fans PAN India who left more than 15000 comments, who were all excited to talk to Suriya about Jai Bhim.
The Tamil Trailer to date has garnered 24M+ views on Youtube
The Hindi Trailer to date has garnered 13M+ views on Youtube and
The Telugu trailer has garnered 864K views on Youtube.