Gulzar NFT Drop exclusively on Kulturemint.

Launching Kulturemint with Gulzar Saab’s NFT Drop.

Aim to create awareness of something big coming up with bits and pieces of information subtly shared with the community.

Pre-launch: Established via a contest to guess the poet - A subtle integration of Gulzar Saab.

Countdown posts: To create the hype of Gulzar Saab, we established a countdown post leading to the launch of the NFT Drop.

Launch: We launched Kulturemint website via Gulzar Saab’s NFT Drop with a pre-dominant hashtag - #GulzarNFT

The video was a clear communication to set up within the community of NFT and Gulzar’s Fans

Seeding: During the launch, with an aim of awareness and reach for the campaign, and to reach out to the NFT community along with the Gulzar fans - we decided to seed in on 3 main pages, covering all our Target Audience.

Gulzar Community: Reached the Gulzar fan clubs and urdu fans through:

https://www.instagram.com/p/ChUeEV-pQ-q/

https://www.instagram.com/p/ChUg2WOjK6t/

https://www.instagram.com/p/ChUiBU8paet/

Masses: Reached to the community via meme pages

https://www.instagram.com/p/ChUg6N-NPEH/

https://www.instagram.com/p/ChUfQt7JmLy/

https://www.instagram.com/p/ChUdobxNJHN/

Crypto/NFT Community:

https://www.instagram.com/p/ChUrHBeJj-q/

https://www.instagram.com/p/ChUtxlZFHBJ/

https://www.instagram.com/p/ChU8J5-jupn/

PR: We received free coverages on the NFT Drop for more than 20 news wires

https://www.businesstoday.in/trending/story/legendary-poet-and-lyricist-gulzar-forays-into-nfts-with-marketplace-kulturemint-344879-2022-08-17

https://www.freepressjournal.in/bollywood/gulzar-to-turn-his-timeless-poems-samandar-baarish-others-to-nfts

https://www.indulgexpress.com/entertainment/cinema/2022/aug/17/legendary-poet-and-lyricist-gulzars-timeless-poems-to-turn-into-nft-43270.html

And others…

Gulzar Saab Birthday: We, Kulturemint became the personal messenger of people who want to shower their love and affection towards Gulzar Saab and we collated all of those messages and shared it to Gulzar Saab.

Post-launch: The post-launch and sustenance campaign unveiled each NFT, and its meaning along with the giveaway.

Challenges: Risk of being overshadowed by Gulzar’s Birthday as the launch date was 16th August and 18th August is his birthday, leading to a disruption if the plan is overshadowed by his birthday.