blog
Your Go-To Channel For The Union Budget 2018
Feb 7, 2018
BTVI is India’s premier English business news channel, and it bridges the gap between opinion seekers and opinion drivers. The channel divulges news in the business-economics genre and brings first-hand information from key influencers in the world to empower its viewers with #Opini...
SRK-Customized Video For 10 Million Fans
Feb 7, 2018
India’s 2nd biggest automobile brand, Hyundai, truly believes in servicing its customers fully. For this, it has 490 dealers and more than 1,293 service points across India. Apart from the actual service it provides, the brand also has active social media pages, and recently, it rea...
Connecting With Raymond UCO Denim On A New Platform
Feb 7, 2018
BTVI is India’s premier English business news channel, and it bridges the gap between opinion seekers and opinion drivers. The channel divulges news in the business-economics genre and brings first-hand information from key influencers in the world to empower its viewers with #Opini...
An Evening For The Historic Art Of Kathak
Feb 7, 2018
Shalini Thackeray’s ‘Kalki Foundation’ and Pooja Pant Dance Company presented the cultural event ‘Rivaayat’, showcasing the mesmerizingly beautiful tradition of Kathak through recitals of Kathak exponents such as Aditi Mangaldas and Pooja Pant. The event celebrated the compl...
When The Party Went Down Town!
Feb 7, 2018
BeingU Music’ is a boutique record label dedicated to promoting independent music and nurturing talents from across the globe. In January 2018, they released Dr. Zeus, Zora Randhawa & Fateh’s single ‘Nakhra Nawabi’. Our share in Punjabi audience is pretty large, and we wanted ...
When Social Media Had Kaalakaandi Hangover
Feb 7, 2018
Kaalakaandi is a film starring Saif Ali Khan and Sobhita Dhulipala. The movie covers 3 different stories that bind together to make one hilariously dark comedy. With the New Year starting, we decided to hold a Kaalakaandi Hangover contest. For this contest, we started with the buildu...
When Stories Caught The ‘Spotlight’
Jan 10, 2018
AGP is a production house engaged in live productions like theatre, music, magic etc. This December, they launched the first edition of their very own theatre festival called as ‘AGP World Spotlight’. The festival, consisting of the company’s homegrown productions, included more...
Kaalakaandi Hangover Goes Viral
Jan 10, 2018
Kaalakaandi is a psychedelic film focusing on three different stories that are somehow woven together. With the legendary Saif Ali Khan as one of the stars in the movie, this is probably one of the best adult dark comedies ever. Here’s what we did for this movie!
Trailer Rush, Viewer Gush!
Dec 10, 2017
Trailer & Poster Launches 1) Murder on the Orient Express This is a 2017 American mystery drama film based on the 1934 book by Agatha Christie. With a thrilling suspense, this movie is the fourth adaptation of Christie’s novel and is as unexpected as can be. The plot fo...
First-Look Poster Scores Goals In The Digital World
Dec 10, 2017
A country that worships sportsmen, cannot resist biopics based on them. Over the years, Indian cinema has evolved to give us beautiful biopics such as Mary Kom and Bhag Milka Bhag. 2018 is to see another biopic, Soorma, based on the story of the legendary story of Sandeep Singh, the f...
When The Queen Went To Paris
Dec 10, 2017
Mediente is a production house that is known for making entertaining and socially relevant films in multiple languages for audiences around the globe. Their current project is the south remake of the 2014 Kangana Ranaut starrer, Queen. The movie will be released with 4 different names...
Sky-Diving Mentalism In Dubai
Dec 10, 2017
Nicolai Friedrich is the mentalist who combines visual artistry, fantastic comedy and fascinating mental magic to create mind-bending mentalism. Given that Nicolai was to perform for the first time in Dubai on the 25th of November, we kick-started our campaign on social media. We star...
Live Cooking With Ranveer Brar At Acetech
Dec 10, 2017
Siemens Home Appliances participated in the exhibition at The Economic Times ACETECH, a leading trade fair in Asia for architecture, building materials, innovation and design and only third-of-its-kind in the world. From pre-buzz to post-the-event, we leveraged its presence at Acetech...
Got The Audience Talking About VFX
Dec 10, 2017
Prime Focus is India’s largest creative, production and post-production service provider to Film and Broadcast (TV and Advertisements) industries. We decided to go an extra mile to introduce the audience with the VFX (Visual Effects) services provided by Prime Focus. Objective of th...
Taking Flight On Social Media
Dec 10, 2017
About the brand Mr. Bowerbird is a stable menswear line of quality clothing revolves around the finer details of life, characterized by precious details of ‘age & time’. We launched the brand digitally across all social media channels. How did we do it? We started off ...
It Was All About Ads For AW’17
Dec 10, 2017
All About You is Deepika Padukone’s fashion label. Boasting of elegant apparel, it has captured many hearts and given the brand not only a reputation but an everlasting place in the wearer’s mind. Execution In September, the brand launched their Autumn/Winter’17 collection acros...
Virtual Reality Experience At Acetech
Dec 10, 2017
Bosch Home Appliances participated in the exhibition at The Economic Times ACETECH, a leading trade fair in Asia for architecture, building materials, innovation and design and only third-of-its-kind in the world. From pre-buzz to post-the-event, we leveraged its presence at Acetech.
Drawing Attention With Judwaa 2
Nov 10, 2017
Starring Varun Dhawan, Jacqueline Fernandez & Taapsee Pannu, Judwaa 2 released in the last week of September. For the post-release activities of the movie, Nadiadwala Grandsons Entertainment (NGE) decided to run a contest called #Judwaa2KaJalwa. We made sure it got all the popular...
Celebrating Diwali Responsibly
Nov 10, 2017
October was a month of celebration for India and YES Foundation, a non-profit branch of YES Bank encouraged people to spend a safer Diwali. Not only did we encourage people to celebrate Diwali safely and responsibly but we also reminded people that Diwali is about spreading joy and ce...
Raja, Rani And Khilji Rule The Internet
Nov 10, 2017
The period drama based on the story of Rani Padmavati has been in the news ever since the first look has been out. After Padmavati and Maharawal Rana’s first look was launched in September, we introduced the audience to one of the most awaited characters – Alauddin Khilji! October...
Fueling FIFA U-17 World Cup
Nov 10, 2017
A world-class automobile manufacturer, Hyundai India currently stands at number 2 position in India. Recently, it partnered with FIFA in the first ever FIFA U-17 World Cup that was held in India. Our Aim: To leverage the association of Hyundai and FIFA in the FIFA U-17 World ...
Taking Tollywood By Storm
Nov 10, 2017
‘Okkadu Migiladu’ is the story of displaced Sri Lankan Tamilians who find themselves stuck with the tag of refugees. The mistreatment they face both in India and Sri Lanka, with both countries refusing to accept them as their own, forms the crux of the story. We were very ...
Celebrating 2 Years Of Modern Femininity
Nov 10, 2017
21st October’17 marked the second anniversary of your favorite brand – All About You from Deepika Padukone! And we decided to celebrate it with our AAY family. All About You from Deepika Padukone started off for every girl who believes in her individual sense of style. It’s sim...
When Secrets Spill On Social Media
Nov 10, 2017
Fox Star India is one of the most renowned production houses in the world. Every year, this company surprises the world with stories that nobody has heard of before. This time too they had their amazing story thing going on. So with our digital support, they executed the following!
When Fans Caught The Golmaal Lingo
Nov 10, 2017
Golmaal Again is one such comedy that gives us major nostalgia. From the first movie in the series to Golmaal Again, this has been quite the laughter adventure. Check out what Golmaal we did for this movie! Pre-Release Activities: #OoAyEeWithGolmaal contest We initiated the #OoAyEeWit...
The Magnets Steal The Show
Oct 10, 2017
From the 9th to the 17th of September, The Magnets toured India along with Natalie Di Luccio. While the Bollywood’s Soprano needed no introduction, The Magnets were a completely new band. The most important thing when introducing a touring band is to make their music known to th...
When Evil Leaves A Trail
Sep 10, 2017
The mysteriously suspenseful Aksar’s sequel is set to release this October. A multifaceted romance with a thrilling twist, this movie also explores the horror genre. For this movie, we released the trailer which went on to trend on YouTube for 4 days straight. It also trended at No ...
Editorial Opinions That Give Profits
Sep 10, 2017
BTVI is one of the elite business news channels in India. Recently, the channel went through brand revamping, wherein it changed its logo. In order to launch the new brand identity, introduce the channel’s editorial strength and promote the channel positioning of ‘Profit From Our ...
The Next Gen Verna Launch – An Intelligent Campaign For An Intelligent Design
Sep 10, 2017
The Hyundai Verna with its futuristic design gives you the dynamic performance you want. This is the very feature that makes it intelligent by design. We executed the Hyundai Verna Launch Lead Generation Campaign this August, which comprised of digital lead generation for the booking ...
Manchu Manoj Makes Noise
Sep 10, 2017
Featuring the beautiful Anisha Ambrose and the dashing Manchu Manoj Kumar, Okkadu Migiladu is one of the most awaited Tollywood action thrillers. For this movie, we executed the following! We released the teasers in Tamil and Telugu, which went on to trend in no time. With strengthen...
Making Celebrity Dedications
Sep 10, 2017
Sundar. Susheel. Risky. This movie will give you a taste of all three. The entire world has been waiting for this action romantic comedy since the trailer launch. ‘A Gentleman: Sundar, Susheel, Risky’ starring Sidharth Malhotra and Jacqueline Fernandez hit the screens on the 25th ...
When Kingsman And Showman Reached The Peak
Sep 10, 2017
Fox Star Studios is one company that manages to leave the audience stunned every single time. This August, for this amazing production company, we pulled off the following! The Greatest Showman Celebrating the birth of show business, this movie has some interesting characters to look ...
When Killers Trended Through Lives
Aug 21, 2017
A film starring the talented actor Nawazuddin Siddiqui, there was a lot of excitement for the release of the trailer of Babumoshai Bandookbaaz. After the pre-buzz, we digitally launched the trailer on the 11th of July at 3 pm. Nawazuddin Siddiqui went live on Facebook one his way to t...
When Social Media Caught A Sniff Of Kaalakaandi
Aug 21, 2017
Kaalakaandi is a story where fates intertwine, destinies bump into each other, resulting in chaotic ironies, only for the order to be restored by a beautiful stroke of poetic justice. For this thrilling, explosive dark comedy, we started by creating a buzz on all the social media page...
Disco Dancing With A Gentleman
Aug 21, 2017
One of the most awaited films of the year, A Gentleman: Sundar, Susheel, Risky, is all set to release on the 25th of August, 2017. This action comedy is written and directed by Raj & D. K and produced under the banner of Fox Star Studios. The film stars a never-seen-before pair of...
Digital Dancing With Family
Aug 21, 2017
Romantic comedies are always fun. But when they involve twins and eccentric uncles, they are a lot more fun! For Mubarakan, we started by creating a buzz and a countdown for the Jatt Jaguar song, later posting it on social media platforms on 15th July 2017. The song received almost 3 ...
Turning Pages For A Good Cause
Aug 21, 2017
Teach For Change is an initiative headquartered in Hyderabad with an objective of improving the overall literacy standards at Government schools. Currently it is active in 100 schools across Hyderabad, Chennai, Vijaywada and Bengaluru. Recently, Teach For Change decided to organize a ...
Baba Makes A Comeback
Aug 21, 2017
Bhoomi is the Indian action thriller that marks Bollywood’s Baba’s a.k.a Sanjay Dutt’s return to films after a span of over 3 years. Being big itself, we launched a campaign called #BabaIsBack on the 28th of July, starting at 11:30 AM. We got customized black tees made with ‘B...
Celebrating Father’s Day With Celebrities
Jul 27, 2017
Fathers play an important role in shaping their children’s future. With Father’s Day around the corner, Population Foundation of India (PFI), an organization that battles gender-based violence, decided to do a campaign around how fathers affect the success of their children. This ...
Trailering On The Poster Coaster
Jul 27, 2017
Presenting us with a variety of stories, Fox Star India has never disappointed. But this month, it broke all records and gave us a whole pentad of movies with genres ranging from animation and love to suspense and adventure! Here’s a peep into what we have delivered for this legenda...
Priming The Bots Digitally
Jul 27, 2017
The most awaited Transformers movie, Transformers: The Last Knight, explores the future by delving deeper into the past. With Optimus Prime gone, the battle got much more interesting, and got the whole world into a frenzy of excitement! In the whole robotic chaos, our team geared up a...
Illuminating Digital Walls
Jul 27, 2017
With Salman Khan being one of the driving forces of Bollywood, Tubelight was undoubtedly one of the biggest projects on our plate this month. Take a look at how we shed light digitally with Tubelight! Naach Meri Jaan Launch We started our build up to the Naach Meri Jaan song 5 days be...
Electrifying The Internet!
Jun 16, 2017
Salman Khan has rocked Bollywood ever since he entered it. With Tubelight, he’s rocked it some more and illuminated the path for many. With our excitement for the film too, we executed the following! Radio Song Launch We started our build up to the Radio song, 5 days before its ...
Fox Star Trends Digitally With Baaghi & Judwaa Sequels
Jun 16, 2017
There is something about sequels that gets the audiences simply pumped up. This year, Fox Star Hindi got busy making everything twofold, and got us excited with Tiger Shroff’s Baaghi 2 and Varun Dhawan’s Judwaa 2. Here’s what we did! Major Release: Baaghi 2 Poster Launch Before ...
Making A Difference!
Jun 16, 2017
With the high levels of gender-based violence taking place in the country, the PFI (Population Foundation Of India) decided to launch the ‘Bas Ab Bahut Ho Gaya’ College Film contest. Farhan Akhtar went live on Facebook and announced the contest, while also emphasising the importan...
Spraying Guesticides
Jun 16, 2017
Extending hospitality to guests is always a rewarding experience. However, when guests overstay their welcome, they become a real pain! For Ashwani Dhir’s Guest Iin London, which is a play on ‘Guest Inn London’, we launched the trailer which was an absolute hit and score...
Defining First Style
Jun 16, 2017
This year, All About You decided to celebrate Mother’s Day by enhancing on how mothers are the first style inspiration for their daughters. For this, we conducted a contest for Mother’s Day called the #FirstStyleInspiration wherein we asked the users to share how their mother has...
Magicking Through Singapore
Jun 16, 2017
Ashvin Gidwani Productions (AGP) is home to many artists. One such artist is Nicolai Friedrich. He is not just a performer, but a real magician. This year, he amazed Singapore with his mind-boggling tricks, while we made sure that his activities had a wide reach! He started his tour b...