blog
When Social Media Had Kaalakaandi Hangover
Feb 7, 2018
Kaalakaandi is a film starring Saif Ali Khan and Sobhita Dhulipala. The movie covers 3 different stories that bind together to make one hilariously dark comedy. With the New Year starting, we decided to hold a Kaalakaandi Hangover contest. For this contest, we started with the buildu...
When Stories Caught The ‘Spotlight’
Jan 10, 2018
AGP is a production house engaged in live productions like theatre, music, magic etc. This December, they launched the first edition of their very own theatre festival called as ‘AGP World Spotlight’. The festival, consisting of the company’s homegrown productions, included more...
Trailer Rush, Viewer Gush!
Dec 10, 2017
Trailer & Poster Launches 1) Murder on the Orient Express This is a 2017 American mystery drama film based on the 1934 book by Agatha Christie. With a thrilling suspense, this movie is the fourth adaptation of Christie’s novel and is as unexpected as can be. The plot fo...
Taking Flight On Social Media
Dec 10, 2017
About the brand Mr. Bowerbird is a stable menswear line of quality clothing revolves around the finer details of life, characterized by precious details of ‘age & time’. We launched the brand digitally across all social media channels. How did we do it? We started off ...
Raja, Rani And Khilji Rule The Internet
Nov 10, 2017
The period drama based on the story of Rani Padmavati has been in the news ever since the first look has been out. After Padmavati and Maharawal Rana’s first look was launched in September, we introduced the audience to one of the most awaited characters – Alauddin Khilji! October...
Celebrating 2 Years Of Modern Femininity
Nov 10, 2017
21st October’17 marked the second anniversary of your favorite brand – All About You from Deepika Padukone! And we decided to celebrate it with our AAY family. All About You from Deepika Padukone started off for every girl who believes in her individual sense of style. It’s sim...
When Secrets Spill On Social Media
Nov 10, 2017
Fox Star India is one of the most renowned production houses in the world. Every year, this company surprises the world with stories that nobody has heard of before. This time too they had their amazing story thing going on. So with our digital support, they executed the following!
When Fans Caught The Golmaal Lingo
Nov 10, 2017
Golmaal Again is one such comedy that gives us major nostalgia. From the first movie in the series to Golmaal Again, this has been quite the laughter adventure. Check out what Golmaal we did for this movie! Pre-Release Activities: #OoAyEeWithGolmaal contest We initiated the #OoAyEeWit...
When Trailers Plagued Social Media
Oct 10, 2017
Fox Star India is one of those production companies that make it big at all times. This month, apart from releasing Kingsman: The Golden Circle, it released trailers and posters for 4 more movies! Look at what we pulled off! #Maze Runner: Death Cure Dystopian movies have a very specia...
The Magnets Steal The Show
Oct 10, 2017
From the 9th to the 17th of September, The Magnets toured India along with Natalie Di Luccio. While the Bollywood’s Soprano needed no introduction, The Magnets were a completely new band. The most important thing when introducing a touring band is to make their music known to th...
When Kingsman Was King
Oct 10, 2017
Kingsman: The Golden Circle has been one of the most awaited sequels of the year. The movie released on the 22nd of September and immediately got a lot of attention from all over the world. With a stunning 7.2 on IMDb and 7.7 on BookMyShow, this movie made a place in the hearts of not...
The Party That Never Ended
Sep 10, 2017
We conducted an ‘All About You Surprise Party’ Contest and an ‘All About You After Party Contest’ for a duration of 2 days. What did we do? – Surprise Party Campaign We conducted this campaign to engage the audience in a fun & interactive way We aimed to generate con...
Qualities Unjumbled
Jul 27, 2017
Each of our fathers has that one unique quality! Whatever happens, that one quality simply stands out. For Bosch, this Father’s day, we organized a contest on its social media platforms asking users to solve jumbled words and to list that one quality of their father that stands out,...
Celebrating Father’s Day With Celebrities
Jul 27, 2017
Fathers play an important role in shaping their children’s future. With Father’s Day around the corner, Population Foundation of India (PFI), an organization that battles gender-based violence, decided to do a campaign around how fathers affect the success of their children. This ...
Driving Away Home Spammers A.K.A. Guests Digitally
Jul 27, 2017
Guest Iin London is a film that takes a hilarious twist around unwelcome guests. While this comedy has undoubtedly rocked the theatres, we made sure that it rocked digitally as well! Get a load of the activities we’ve done for this movie! GuestControl101 Every once in a while, ...
Priming The Bots Digitally
Jul 27, 2017
The most awaited Transformers movie, Transformers: The Last Knight, explores the future by delving deeper into the past. With Optimus Prime gone, the battle got much more interesting, and got the whole world into a frenzy of excitement! In the whole robotic chaos, our team geared up a...
Mirroring Genes Digitally
Jul 27, 2017
We have all inherited something or the other from our father that aids us in terms of analysing situations and putting ourselves in his shoes. So this Father’s Day, Siemens launched a contest wherein users were asked to share one quality that they have inherited from their father. W...
Defining First Style
Jun 16, 2017
This year, All About You decided to celebrate Mother’s Day by enhancing on how mothers are the first style inspiration for their daughters. For this, we conducted a contest for Mother’s Day called the #FirstStyleInspiration wherein we asked the users to share how their mother has...