blog
SOTY 2 and Baaghi 2 Announce Release Dates
Feb 12, 2018
For Fox Star Hindi, the focus in January was mostly around announcing the next big releases and marking the beginning of new movies. January was about creating buzz around the upcoming movies and announce the release date and beginning of new collaborations.
Creating Buzz For The Rebels
Feb 12, 2018
The Baaghi sequel starring Tiger Shroff and Disha Patnani announced 30th March as the date for their release. Directed by Ahmed Khan, this movie is produced in collaboration with Nadiadwala Grandsons Entertainment. We leveraged on the opportunity to create interesting and interactive ...
Preparing For The Royals’ Appearance On-Screen
Feb 9, 2018
After a lot of controversies, Sanjay Leela Bhansali’s Padmaavat saw the Box Office light on 25th January 2018! The poster of Padmaavat with the new logo and announcement of the release date was shared across platforms on 14th January 2018 by the cast and the official pages. #Padmaa...
When Social Media Had Kaalakaandi Hangover
Feb 7, 2018
Kaalakaandi is a film starring Saif Ali Khan and Sobhita Dhulipala. The movie covers 3 different stories that bind together to make one hilariously dark comedy. With the New Year starting, we decided to hold a Kaalakaandi Hangover contest. For this contest, we started with the buildu...
Kaalakaandi Hangover Goes Viral
Jan 10, 2018
Kaalakaandi is a psychedelic film focusing on three different stories that are somehow woven together. With the legendary Saif Ali Khan as one of the stars in the movie, this is probably one of the best adult dark comedies ever. Here’s what we did for this movie!
Trailer Rush, Viewer Gush!
Dec 10, 2017
Trailer & Poster Launches 1) Murder on the Orient Express This is a 2017 American mystery drama film based on the 1934 book by Agatha Christie. With a thrilling suspense, this movie is the fourth adaptation of Christie’s novel and is as unexpected as can be. The plot fo...
First-Look Poster Scores Goals In The Digital World
Dec 10, 2017
A country that worships sportsmen, cannot resist biopics based on them. Over the years, Indian cinema has evolved to give us beautiful biopics such as Mary Kom and Bhag Milka Bhag. 2018 is to see another biopic, Soorma, based on the story of the legendary story of Sandeep Singh, the f...
When The Queen Went To Paris
Dec 10, 2017
Mediente is a production house that is known for making entertaining and socially relevant films in multiple languages for audiences around the globe. Their current project is the south remake of the 2014 Kangana Ranaut starrer, Queen. The movie will be released with 4 different names...
Drawing Attention With Judwaa 2
Nov 10, 2017
Starring Varun Dhawan, Jacqueline Fernandez & Taapsee Pannu, Judwaa 2 released in the last week of September. For the post-release activities of the movie, Nadiadwala Grandsons Entertainment (NGE) decided to run a contest called #Judwaa2KaJalwa. We made sure it got all the popular...
Raja, Rani And Khilji Rule The Internet
Nov 10, 2017
The period drama based on the story of Rani Padmavati has been in the news ever since the first look has been out. After Padmavati and Maharawal Rana’s first look was launched in September, we introduced the audience to one of the most awaited characters – Alauddin Khilji! October...
Firangi Breaks The Internet
Nov 10, 2017
Firangi is an upcoming Indian Hindi-language historical period drama film set in the year 1920. Directed by Rajiv Dhingra and produced by Kapil Sharma, Ishita Dutta and Monica Gill, the film is set to release on 24 November 2017. Check out what we pulled off for this movie! Firan...
Taking Tollywood By Storm
Nov 10, 2017
‘Okkadu Migiladu’ is the story of displaced Sri Lankan Tamilians who find themselves stuck with the tag of refugees. The mistreatment they face both in India and Sri Lanka, with both countries refusing to accept them as their own, forms the crux of the story. We were very ...
When Secrets Spill On Social Media
Nov 10, 2017
Fox Star India is one of the most renowned production houses in the world. Every year, this company surprises the world with stories that nobody has heard of before. This time too they had their amazing story thing going on. So with our digital support, they executed the following!
When Fans Caught The Golmaal Lingo
Nov 10, 2017
Golmaal Again is one such comedy that gives us major nostalgia. From the first movie in the series to Golmaal Again, this has been quite the laughter adventure. Check out what Golmaal we did for this movie! Pre-Release Activities: #OoAyEeWithGolmaal contest We initiated the #OoAyEeWit...
A Composition That Captured Hearts
Oct 10, 2017
Aksar 2 has been one of the most awaited thriller sequels of the year. For September, we did a song release for the movie. Jaana Ve is the magical love song that has captured hearts of many and set many love stories in motion. With Arijit Singh’s melodious voice and Mithoon’s outs...
When Trailers Plagued Social Media
Oct 10, 2017
Fox Star India is one of those production companies that make it big at all times. This month, apart from releasing Kingsman: The Golden Circle, it released trailers and posters for 4 more movies! Look at what we pulled off! #Maze Runner: Death Cure Dystopian movies have a very specia...
When Kingsman Was King
Oct 10, 2017
Kingsman: The Golden Circle has been one of the most awaited sequels of the year. The movie released on the 22nd of September and immediately got a lot of attention from all over the world. With a stunning 7.2 on IMDb and 7.7 on BookMyShow, this movie made a place in the hearts of not...
Royalty Makes An Appearance
Oct 10, 2017
Everyone has been waiting for Sanjay Leela Bhansali’s Padmavati ever since it was announced. From the co-production with Viacom to the stellar star cast of the film, people just couldn’t keep calm. Finally, the first look posters were launched on 21st September, the first day of N...
When Evil Leaves A Trail
Sep 10, 2017
The mysteriously suspenseful Aksar’s sequel is set to release this October. A multifaceted romance with a thrilling twist, this movie also explores the horror genre. For this movie, we released the trailer which went on to trend on YouTube for 4 days straight. It also trended at No ...
Manchu Manoj Makes Noise
Sep 10, 2017
Featuring the beautiful Anisha Ambrose and the dashing Manchu Manoj Kumar, Okkadu Migiladu is one of the most awaited Tollywood action thrillers. For this movie, we executed the following! We released the teasers in Tamil and Telugu, which went on to trend in no time. With strengthen...
Making Celebrity Dedications
Sep 10, 2017
Sundar. Susheel. Risky. This movie will give you a taste of all three. The entire world has been waiting for this action romantic comedy since the trailer launch. ‘A Gentleman: Sundar, Susheel, Risky’ starring Sidharth Malhotra and Jacqueline Fernandez hit the screens on the 25th ...
When Kingsman And Showman Reached The Peak
Sep 10, 2017
Fox Star Studios is one company that manages to leave the audience stunned every single time. This August, for this amazing production company, we pulled off the following! The Greatest Showman Celebrating the birth of show business, this movie has some interesting characters to look ...
The Party That Never Ended
Sep 10, 2017
We conducted an ‘All About You Surprise Party’ Contest and an ‘All About You After Party Contest’ for a duration of 2 days. What did we do? – Surprise Party Campaign We conducted this campaign to engage the audience in a fun & interactive way We aimed to generate con...
Creating Qaidi Number Identities
Sep 10, 2017
Since the trailer launch, everyone has been waiting for the prison drama ‘Lucknow Central’ starring Farhan Akhtar, Diana Penty, Gippy Grewal, Deepak Dobriyal, Ronit Roy, Inaamulhaq and Rajesh Sharma. The film presents the story of a young man named Kishen Mohan who is imprisoned w...
When The Twins Got Their Own Emoji
Sep 10, 2017
The world got a glimpse of one of the most awaited films ‘Judwaa 2’ and it was an instant hit! Judwaa 2’s trailer broke the internet with their brotherhood with double the fun and double the entertainment! What we did? Launched the trailer with 100 pairs of judwaas as attendees ...
When Killers Trended Through Lives
Aug 21, 2017
A film starring the talented actor Nawazuddin Siddiqui, there was a lot of excitement for the release of the trailer of Babumoshai Bandookbaaz. After the pre-buzz, we digitally launched the trailer on the 11th of July at 3 pm. Nawazuddin Siddiqui went live on Facebook one his way to t...
When Social Media Caught A Sniff Of Kaalakaandi
Aug 21, 2017
Kaalakaandi is a story where fates intertwine, destinies bump into each other, resulting in chaotic ironies, only for the order to be restored by a beautiful stroke of poetic justice. For this thrilling, explosive dark comedy, we started by creating a buzz on all the social media page...
Disco Dancing With A Gentleman
Aug 21, 2017
One of the most awaited films of the year, A Gentleman: Sundar, Susheel, Risky, is all set to release on the 25th of August, 2017. This action comedy is written and directed by Raj & D. K and produced under the banner of Fox Star Studios. The film stars a never-seen-before pair of...
Digital Dancing With Family
Aug 21, 2017
Romantic comedies are always fun. But when they involve twins and eccentric uncles, they are a lot more fun! For Mubarakan, we started by creating a buzz and a countdown for the Jatt Jaguar song, later posting it on social media platforms on 15th July 2017. The song received almost 3 ...
Baba Makes A Comeback
Aug 21, 2017
Bhoomi is the Indian action thriller that marks Bollywood’s Baba’s a.k.a Sanjay Dutt’s return to films after a span of over 3 years. Being big itself, we launched a campaign called #BabaIsBack on the 28th of July, starting at 11:30 AM. We got customized black tees made with ‘B...
Driving Away Home Spammers A.K.A. Guests Digitally
Jul 27, 2017
Guest Iin London is a film that takes a hilarious twist around unwelcome guests. While this comedy has undoubtedly rocked the theatres, we made sure that it rocked digitally as well! Get a load of the activities we’ve done for this movie! GuestControl101   Every once in a while, ...
Trailering On The Poster Coaster
Jul 27, 2017
Presenting us with a variety of stories, Fox Star India has never disappointed. But this month, it broke all records and gave us a whole pentad of movies with genres ranging from animation and love to suspense and adventure! Here’s a peep into what we have delivered for this legenda...
Priming The Bots Digitally
Jul 27, 2017
The most awaited Transformers movie, Transformers: The Last Knight, explores the future by delving deeper into the past. With Optimus Prime gone, the battle got much more interesting, and got the whole world into a frenzy of excitement! In the whole robotic chaos, our team geared up a...
The Thriller That Teases
Jul 27, 2017
Nothing beats a carefully structured story transformed into an action thriller film. Starring Nawazuddin Siddiqui and Bengali actress Bidita Bag, Babumoshai Bandookbaaz is one such awaited movie. Here’s what we did for the next Bollywood sensation! Key Highlights The official trai...
The Gentleman & The Judwaas Rule Digitally
Jul 27, 2017
There is something about gentlemen that can simply get things going. This month, Fox Star Hindi monopolized all the attention with the Karan Johar launched actors, Sidharth Malhotra and Varun Dhawan, with the movies, ‘A Gentleman – Sundar, Susheel & Risky’ and ‘Judwaa 2’...
Electrifying The Internet!
Jun 16, 2017
Salman Khan has rocked Bollywood ever since he entered it. With Tubelight, he’s rocked it some more and illuminated the path for many. With our excitement for the film too, we executed the following! Radio Song Launch We started our build up to the Radio song, 5 days before its ...
The Legend Scores Digital Centuries
Jun 16, 2017
The God of Cricket may have retired, but his fans haven’t. Here’s how we contributed to the digital score of Sachin: A Billion Dreams! #DilSeSachin Contest People love Sachin, and there are some who even worship him. In an attempt to find his true fans, we executed an activity...
Spraying Guesticides
Jun 16, 2017
Extending hospitality to guests is always a rewarding experience. However, when guests overstay their welcome, they become a real pain! For Ashwani Dhir’s Guest Iin London, which is a play on ‘Guest Inn London’, we launched the trailer which was an absolute hit and score...
Magicking Through Singapore
Jun 16, 2017
Ashvin Gidwani Productions (AGP) is home to many artists. One such artist is Nicolai Friedrich. He is not just a performer, but a real magician. This year, he amazed Singapore with his mind-boggling tricks, while we made sure that his activities had a wide reach! He started his tour b...
Making Our Way To Cannes!
Jun 16, 2017
We launched the first look of Nawazuddin Siddiqui in and as Manto. Manto, a biographical film based on renowned writer Saddat Hassan Manto played by Nawazuddin Siddiqui, was unveiled at the 70th Cannes Film Festival by HP studios. Manto has been called as the greatest storyteller in S...