raksha bandhan campaign

A Rakhi gift of love, self-confidence & growth!

Summary
  • TMKOC is an award-winning Indian sitcom that has been on air for 14 years. The 14th anniversary celebration was a campaign constructed to connect and engage with our audience while making them feel like a family and a part of the celebration.

Objective
  • To promote website traffic and create awareness.

  • To reach out to brothers who are looking to gift their sisters something that will help them become the best version of herself.

  • To establish a community where we can interact with young women who aspire to achieve confidence and success in their careers.

Execution
  • A pre-buzz video to create awareness about the course.

  • Provide 20% discount on the course by using code rakhi20.

  • Target brothers who are looking to gift their sisters.

  • 5 days campaign to generate website traffic.

Results
PARTICULARS DATA
Accounts reached 3.2M
Post Engagement 27K
Impressions 2.7M
Post Reach 1.8M
Follower increase 98
Leads Generated 369
Website Visits 8.8K