Campaign

• Whiskers Beard Club

Objective

• To get people to engage with the brand through contests and celebrate World Beard Day.

Challenge

• To ensure good participation from the audience and give discounts to people engaging with the brand on social media.

Execution

• To celebrate World Beard Day, we hosted various types of contests for which we received high engagement.

• This was spread across one week and all impressions were organic.

• The campaign was a success and was well received by the audience.

Campaign

• Whiskers LIT Diwali

Objective

• To get people to celebrate Diwali and inform the audience of the offline sale.

Challenge

• To create awareness about the products being available at various stores and increase sales.

Execution

• We launched an offline Diwali sale during the festival.

• Through geo-targeted ads, quirky posts, creative social media stories and using Rannvijay as the central character, the campaign was a success.

• We received over 2MN reach as well as impressions and nearly 70K clicks.

• Influencer & PR Case Study - Whiskers

  • Men's Grooming is one of the most booming markets. One of the leading brands of this segment is 'Whiskers'. Whiskers chose Everymedia to help them grow digitally while understanding the brand. EM has given them a 360-degree solution, starting from social media presence to press coverage and helped them to grow exponentially.

Objectives

• To create awareness and conversation around the brand and company.

• Create buzz around the marketing strategy and products in the market.

• Connect with the customer and build brand identity.

• To build the campaign for the sales of the products.

Solutions

• Rannvijay Singha, the spokesperson and one of the co-founders of the company, has a great fan base, and we leveraged it into getting Whiskers hit the market.

• Here is how we achieved our objectives:

  • To create awareness and conversation around the brand and company. We announced the tie-up between the two companies and used a unique approach to generate talks around the brand and the company on digital platforms, which generated attention in the media. This led to a lot of digital press and published articles, one of which you can see here. Apart from creating a buzz during the announcement, we made sure that Whiskers stayed in the eyes of the public by making it to a lot of top 10 lists for grooming, like this article for Lifestyle Asia.

  • Create buzz around the marketing strategy and products in the market. To create more buzz around the brand, we got in touch with Rizwan Bachav to talk about the need for men’s grooming products and got Rannvijay to speak on the same topic, where Rannvijay talked about the topic in immersive detail and also shoehorned Whiskers as his choice of brand for men’s grooming products. This was also seeded by a lot of influencers posting the live video in their stories and increasing the reach of the brand.

  • Connect with the customer and build brand identity. Here, to connect with the audience of the brand, we got the head honchos of Whiskers, Aakash Goswami and Rannvijay to share grooming tips with the customers, which further strengthened our position as the go-to brand for Men’s grooming. While Aakash’s article with Hindustan Times helped men decide what kind of beard would suit them, (which you can read here) Rannvijay’s article with The Telegraph helped with the overall grooming for Men.

  • To build the campaign for the sales of the products. One of the many campaigns that were run by Everymedia to help the growth of the company was to promote Whiskers as the go-to choice of every sister for their Raksha Bandhan. This was done by doing it in a regional publication as well as a well-known lifestyle website. The regional publication was run in Gujarat, considering the target audience of gift purchasing during Raksha Bandhan was the most in the state. The article garnered huge attention from the region and was a success and so was the lifestyle article.